Location: Orange, VA
Type of Employment: Full-Time
Define, manage, and enhance the dealership image and brand in the market. Lead efforts to better understand, attract, and retain customers. Develop and manage marketing tactics to promote the dealership’s products and services through targeted efforts. Attract and retain talent and effectively engage marketing department personnel.
Responsibilities and Duties
Leads the development and implementation of a marketing plan
Leads the development and implementation of a merchandising and display strategy
Leads the development of a brand strategy including the development, implementation and enhancement of the dealer brand
Implements the dealership’s marketing strategies by leveraging resources aligned with the dealership’s values, mission, and goals
Leads the development, communication, and assessment of marketing tactics (e.g. advertising, promotions, incentives, events, etc.) that reach targeted prospects
Monitors market trends and may also utilize customer insight technologies such as Customer Relationship Management (CRM) applications to gain deeper customer understanding
Defines customer segments and determines how to pursue segments through targeted solutions and services required
Defines and manages the customer experience process (e.g. customer focus groups, customer satisfaction surveys, etc.)
Defines and manage advertise budget; develop monthly, quarterly, and annual advertising activities (e.g. TV, radio, newspaper, internet, social media, etc.)
Acts as a liaison between the dealership and manufacturers’ marketing personnel and leverages manufacturing marketing resources
Ensures appropriate marketing and public relations communications for all departments
Manages recruiting, staffing and employee development activities for employees reporting to this position
Qualifications and Skills
Experience, Education, Skills and Knowledge:
3-5+ years sales and/or marketing experience
Familiar with John Deere Caterpillar Agricultural Products, Industrial Business, consumer and B2B marketing and competitive products
Proven ability to lead and inspire others
Proven ability to communicate effectively one-on-one and within a group
Proven ability to analyze and interpret internal and external marketing reports
Familiar with statistical analytic applications and market research practices preferred
Proven ability to be creative and innovative preferred
Bachelors Degree in business or marketing or equivalent experience
Will require an amount of overnight travel within Virginia (usually).
Needs flexible schedule to interface with customers activities and seasonality.
Website design and implementation is a serious plus.
Creativity and results need to be balanced with working with in available time line and budgets.
Salary commensurate with experience and current industry standards.
Medical/Hospitalization is offered by the company, and a portion is paid by company. Also vision, dental, life insurance and 401K are available.
Job Type: Full-time