Career Detail

Location: Orange, VA
Type of Employment: Full-Time

Job Description

Purpose:

Define, manage, and enhance the dealership image and brand in the market. Lead efforts to better understand, attract, and retain customers. Develop and manage marketing tactics to promote the dealership’s products and services through targeted efforts. Attract and retain talent and effectively engage marketing department personnel.

Responsibilities and Duties

Responsibilities:

Leads the development and implementation of a marketing plan

Leads the development and implementation of a merchandising and display strategy

Leads the development of a brand strategy including the development, implementation and enhancement of the dealer brand

Implements the dealership’s marketing strategies by leveraging resources aligned with the dealership’s values, mission, and goals

Leads the development, communication, and assessment of marketing tactics (e.g. advertising, promotions, incentives, events, etc.) that reach targeted prospects

Monitors market trends and may also utilize customer insight technologies such as Customer Relationship Management (CRM) applications to gain deeper customer understanding

Defines customer segments and determines how to pursue segments through targeted solutions and services required

Defines and manages the customer experience process (e.g. customer focus groups, customer satisfaction surveys, etc.)

Defines and manage advertise budget; develop monthly, quarterly, and annual advertising activities (e.g. TV, radio, newspaper, internet, social media, etc.)

Acts as a liaison between the dealership and manufacturers’ marketing personnel and leverages manufacturing marketing resources

Ensures appropriate marketing and public relations communications for all departments

Manages recruiting, staffing and employee development activities for employees reporting to this position

Qualifications and Skills

Experience, Education, Skills and Knowledge:

3-5+ years sales and/or marketing experience

Familiar with John Deere Caterpillar Agricultural Products, Industrial Business, consumer and B2B marketing and competitive products

Proven ability to lead and inspire others

Proven ability to communicate effectively one-on-one and within a group

Proven ability to analyze and interpret internal and external marketing reports

Familiar with statistical analytic applications and market research practices preferred

Proven ability to be creative and innovative preferred

Bachelors Degree in business or marketing or equivalent experience

Will require an amount of overnight travel within Virginia (usually).

Needs flexible schedule to interface with customers activities and seasonality.

Website design and implementation is a serious plus.

Creativity and results need to be balanced with working with in available time line and budgets.

Benefits

Salary commensurate with experience and current industry standards.

Medical/Hospitalization is offered by the company, and a portion is paid by company. Also vision, dental, life insurance and 401K are available.

Job Type: Full-time

Required education:

Bachelor's


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